Why Performance Is a Design Problem
Performance Is UX
Every millisecond of load time is a user experience decision. Studies consistently show that users abandon pages that take more than 3 seconds to load.
Design Decisions That Hurt Performance
- Unoptimised hero images over 2MB
- Render-blocking fonts and scripts
- Excessive animation on low-powered devices
- Unnecessary third-party scripts
The Fix
Great design and great performance are not at odds — they require the same discipline: removing everything that does not serve the user.