Why Performance Is a Design Problem

Performance Is UX

Every millisecond of load time is a user experience decision. Studies consistently show that users abandon pages that take more than 3 seconds to load.

Design Decisions That Hurt Performance

• Unoptimised hero images over 2MB
• Render-blocking fonts and scripts
• Excessive animation on low-powered devices
• Unnecessary third-party scripts

The Fix

Great design and great performance are not at odds — they require the same discipline: removing everything that does not serve the user.